Absolute Allegoria Ambre Samar The new Absolute Fragrance

Apr 1, 2025

AQUA ALLEGORIA COLLECTION

NATURE HAS INSPIRED GUERLAIN FROM THE VERY FIRST DAY

In 1999, Guerlain dedicated a new kind of fragrance collection to it: Aqua Allegoria. A declaration of love to biodiversity and its treasures, expressed through elegant scents overflowing with optimism and joie de vivre. Composed of exceptional ingredient sourced from all around the world by the House’s perfumer explorers, the fragrances in this collection celebrate all the emotions of Nature through three ranges, each imbued with the singular atmosphere of a specific time of day. The radiant Aqua Allegoria eaux de toilette celebrate the beauty of Nature under the dazzling light of the sun at its zenith, while the more intense Aqua Allegoria Forte eaux de parfum capture the vibrant splendour of Nature at sunset. Introduced in 2024, the Absolus Allegoria perfumes unfold sensual fragrance trails charged with mystery, inspired by the striking contrasts of sumptuous Nature by moonlight.

More than a collection, Aqua Allegoria is a manifesto. The radiant expression of the House’s pioneering creativity and its sustainable innovation approach*, for perfumery that is even more beautiful than ever, as precious as it is close to Nature and its wonders.

ABSOLUS ALLEGORIA

ALL THE INTENSITY OF NIGHT

Having disappeared behind the horizon, the Sun has given way to the Moon. Nature is transformed in the silence and darkness, captivating all the senses. Haloed in an enthralling blue-tinged light, scents take the center stage: they are unveiled with a particular intensity, revealing striking contrasts.

Filled with mystery, this enchanting nocturnal atmosphere guides the creation of the Absolus Allegoria, the most intense perfumes in this iconic collection.* Crafted in a high concentration, these sensual, rich and opulent compositions offer skin an invitation to encounter unforgettable fragrance trails — Absolute.

AMBRE SAMAR

THE MAGIC OF A RED MOONLIT NIGHT

In the half-light of a starry night, the Moon suddenly slips into the Earth’s shadow. Born of the alignment of stars, the darkness gradually turns to light. The Moon then takes on a flamboyant red shade that illuminates Nature with a spectacular gleam. An unforgettable natural phenomenon, the lunar eclipse has made its mark on the imagination of Delphine Jelk, Guerlain Director of Perfume Creation, who has interpreted its magical atmosphere in an amber fragrance full of contrasts.

A chiaroscuro composition, Ambre Samar offers skin a shimmering amber accord with warm nuances, enhanced by the eternal beauty of frankincense and ambergris. Delphine Jelk created this amber accord, pairing vanilla with a strikingly realistic honey note, as a nod to Guerlain’s iconic bee. Enchanting and delicately gourmand, their duo exudes a golden glow at the heart of enveloping dark notes: mysterious wreaths of frankincense, floating alongside with ambergris’ sea-air, mineral and musky notes…

Blending light and shadow, this play of contrasts brings a powerful sillage with a fascinating sensuality to skin. A contemporary fragrance with timeless ingredients, Ambre Samar adds a seductive new score into the Absolus Allegoria collection.

AMBERGRIS, GUERLAIN EXPERTISE

A legendary ingredient in perfumery, ambergris is one of the most precious components in the world due to its rarity: its supply depends largely on chance… It is a substance naturally secreted by sperm whales in the form of a block that floats in the sun for many months, sometimes even years, before washing up on the shore, where it is collected by human hand. Drifting at the whim of the tides, through the action of oxidation combined with seawater and sun, it develops its incredibly precious scent over time, with differing animal, honeyed or sea-air notes depending on the aggregates. In order to have an ambergris with consistent fragrant qualities in its palette, Guerlain performs a meticulous process to select and then blend the blocks. Like a rose communelle, it represents genuine know-how, with a view to keeping alive this note that is such a distinctive feature in Guerlain’s fragrance lexicon.

“AMBRE SAMAR IS A HOMAGE TO THE FLAMBOYANT LIGHT THAT ILLUMINATES NATURE DURING A NIGHT OF A RED MOON. A CHIAROSCURO AMBER PERFUME THAT RADIATES SENSUALITY.”

Delphine Jelk

Guerlain Director of Perfume Creation & Perfumer

ALLEGORIA, QUITE NATURALLY

A MANIFESTO OF GUERLAIN’S COMMITMENTS TO BIODIVERSITY, THE ALLEGORIA COLLECTION EMBODIES THIS VISION TO THE HEART OF ITS FORMULAS

Created with high standards in terms of naturalness, Absolus Allegoria fragrances incorporate more than 90% naturally-derived ingredients* and are formulated using alcohol made from responsibly farmed beetroot.

They have adopted the Allegoria collection’s iconic bottle, made entirely in France and crafted from 15% recycled glass. Its unscrewable spray and transparent lacquer allow it to be recycled more easily. For Ambre Samar, the bottle boasts a flamboyant red shade, inspired by the colour of the moon during an eclipse.

THE WORLD IS OUR GARDEN

GUERLAIN COMMITS TO FOSTERING THE ETHICAL AND SUSTAINABLE SUPPLY OF ITS NATURAL RAW MATERIALS.

Since 1828, the House of Guerlain has been taking inspiration from Nature to create exceptional products and taking care to conserve, develop and pass on this heritage. An emblem of this pioneering commitment, the Aqua Allegoria collection spreads the two aims that guide all the House’s actions to the four corners of the globe: ensuring the quality and longevity of its creations, while giving Nature’s gifts back to it.

Formalised in 2007 through the In the Name of Beauty programme, this ambition has placed conserving this inestimable heritage at the heart of Guerlain’s actions. A collection of fragrances composed of more than 90% naturally-derived ingredients* and formulated using responsibly farmed alcohol, Aqua Allegoria is one of the finest examples of this 360° approach. It embodies this ethos from its original vision to the choice of the ingredients in its formulas: from Calabrian citrus gardens to Bulgarian rose fields, Guerlain – a UEBT (Union for Ethical BioTrade) member since 2021 – has introduced an auditing process for each of its seventy channels supplying iconic natural ingredients. This approach requires a set of best practices: respect for biodiversity and protection of the rights of workers and communities. Improvement plans are being rolled out hand in hand with our partners, as part of a continuous improvement approach with the aim of certifying all the House’s iconic channels by 2030.