Asteri Beauty, the Saudi-owned brand renowned for its desert-proof, long-lasting makeup, announces the launch of The Celestial Campaign — a powerful new brand story that goes beyond product and dives into the meaning behind its name, origin, and purpose.

Rooted in the Greek word “Asteri”, meaning star, the brand’s name holds a symbolic truth that now takes center stage. The Celestial Campaign is not just a tribute to celestial beauty — it is a story of resilience, radiance, and the unbreakable bond between women under the stars.

“This campaign is deeply personal,” shares Sara Al Rashid Founder of Asteri Beauty. “Asteri was born from the vision that every woman, no matter where she is in the world — or in her journey — carries her own kind of light. Just like a star, she may fall, she may burn, but she never stops shining.”

Through a poetic narrative of a fallen star and a sister under the stars, the campaign captures the ethereal essence of Asteri’s mission: to create makeup that celebrates beauty that shines — through heat, dust, and darkness. From the dunes of the Saudi desert to the skies above, Asteri’s identity is woven from both Earth and cosmos.

While not centered on a product drop, The Celestial Campaign acts as a brand reset — reintroducing Asteri to the world not just as a beauty label, but as a beacon of strength and sisterhood. It's a reminder that beauty is powerful, luminous, and enduring — especially when shared.