Playful. Bold. Iconic at first sight. To mark the Lunar New Year 2025 and celebrate its Centenary, FENDI highlights its creative legacy and presents FENDI Eyes, a striking capsule collection that reimagines the Maison’s DNA elements with a festive and contemporary flair. Designed for both Women and Men, the collection features a playful reinterpretation of the brand’s signature "monster eye" design, originally inspired by the playful Bag Bugs bag charms. First introduced in the Spring/Summer 2014 season, the FENDI Eyes motif has since become a beloved emblem of FENDI’s daring creativity.

The mesmerising gaze adorns a selection of FENDI's most coveted pieces. For Women, the FENDI Eyes embellish the iconic Mini Peekaboo and Baguette bags through a unique inlay workmanship, enhancing their allure. This exquisite detailing is applied on black archival re-editions and new iterations of the latter in pink and yellow leather. FENDI Roll and Mon Trésor mini bags, pouches, wallets and card cases in a mix of black, yellow, pink and FF logo leather are also featured with the same inlay, along with an assortment of fashion jewellery. Quirky Nano Baguette and bag charms add an extra touch of fun to the accessories line-up.

Key pieces for Men include the Peekaboo ISeeU Small and Baguette Soft Trunk bags, both crafted in black Cuoio Romano leather, along with the FENDI Strike Mini backpack, card case, and wallet—all adorned with the brand’s signature FF jacquard in black and grey with red accents. A sophisticated version of the FENDI Eyes, featuring the FENDI Roma logo, is applied to FENDI Flow sneakers and ready-to-wear pieces.

Adding a touch of refinement and good fortune, the capsule collection also revisits the orchid print, originally featured in the Spring/Summer 2015 collection, incorporating the FENDI Eyes in a subtle way. The delicate floral pattern, with its soft hues of pink, beige and red, graces a selection of Women's ready-to-wear pieces and textiles, enhancing the collection with timeless elegance.

Keeping the joyful spirit alive, the iconic FF logo embraces a bold, multicoloured aesthetic, appearing in a cartoon-like interpretation across a range of ready-to-wear pieces and leather goods for Men, including a Shopper Mini, pouch, and card case.

Available in selected FENDI boutiques and online at fendi.com from 2nd January 2025.