Launch of Saudi Brand "Moonglaze" at Selfridges London

Nov 27, 2024

The Saudi beauty brand "Moonglaze" is gearing up for its official launch at the renowned Selfridges store on Oxford Street in London, as well as online globally, on the 4th of December. This event marks a significant milestone for the brand, as "Moonglaze" will be the first Saudi beauty brand to launch in this prestigious store.

Since its inception, "Moonglaze," under the management of its founder Yara AlNamlah, a prominent figure in the beauty industry in Saudi Arabia, has focused on building a brand that reflects Saudi heritage and culture through beauty products that cater to different skin types, with attention to detail and high quality. The products of "Moonglaze" embody the beauty and culture of the Middle East and are distinguished by their modern innovations and superior quality.

"Moonglaze" has stood out by launching diverse collections of beauty products, including highlighters and blushes, which have received wide acclaim both regionally and internationally. The launch of "Moonglaze" at Selfridges in London is a significant step in the brand's journey, enhancing its global presence and highlighting its creativity in the international beauty market.

To celebrate this special launch, the promotional campaign will be supported by various forms of outdoor advertising, including the use of London taxis to promote the occasion. Influencers from across the region will also participate in showcasing the latest blush range from "Moonglaze."

This new blush collection follows the great success of the previous highlighter shades, which created a significant buzz both regionally and internationally. The blush collection includes six different shades suitable for a variety of skin tones. This product is characterized by its buildable nature, satin texture, and high pigmentation, providing the perfect blushed look throughout the day.

The shades are:

  • Sway
  • Mars
  • Blushed
  • Princess Peach
  • 24k
  • March

"Moonglaze" aims to achieve great success and highlight the beauty and creativity of Saudi products in the international beauty world, offering consumers a unique and distinctive experience.