Love at First Buzz

For World Bee Day 2024, the Maison Guerlain invites us to discover the beauty of bees and their vibrant world under the lens of Joris Vegter, a photographer renowned for his close-up shots of insects. Understand the paradox of their fragility and power in order to feel the urgent need for their protection. See them, appreciate them within each snapshot. Feel the love at first buzz.

Under the Gaze of Joris Vegter, Bees Reveal their Fragile and Fascinating Beauty

Guerlain has teamed up with Joris Vegter inorder to reveal the beauty of the bees. Thephotographer seeks out these insects bypeering into their favourite flowers, revealingtheir remarkable beauty through the use ofa macro lens and flash diffuser to create thegentlest lighting possible. He prefers workingat dawn or dusk, when nature seems to movein slow motion, or during the day when the beesare at their busiest. It is during these times thatthe photographer can capture these momentsof pure magic.

“My greatest wish is to raise awarenessaround the importance of these infinitelytiny creatures that populate our gardens,all while revealing their beauty.”

Valiant Sentinels in Danger (Bees Pollinate the World)

Bees have already valiantly endured through the eras (having emerged millions of years ago), but it is vital that they continue along their extraordinary journey to ensure our planet’s food security and survival. We must listen to them buzz, watch them forage and, above all, understand their crucial role in pollinating plants. 35%1of global food production (in fruit, vegetables and grains) depends on pollinators, particularly bees.

For over ten years, Guerlain has been committed to protecting these precious, end angered pollinators through its “Guerlain ForBees Conservation Programme”, which brings together more than fifteen partners and initiatives across the globe.

Source: IPBES Assessment Report on Pollinators, Pollination and Food Production

A Donation of Up to €1 Million From May 20th to May 22nd, 2024

Purchase In-Store or at GUERLAIN.COM 20% of sales will be donated to the Guerlain forBees Conservation Programme, including sales of the limited-edition Abeille Royale Advanced Youth Watery Oil, which has been redesigned for the occasion by the French artist ONIRIQ.