Ralph Lauren presented his Spring 2025 Purple Label collection with an intimate presentation at the iconic Ralph Lauren Palazzo in Milan, Italy. The Spring 2025 Purple Label collection revels in the adventure of dressing and transports us to the glamorous and sun drenched “Pearl of the Riviera,” Cannes, France.

“Dressing for me has always been an adventure. It’s dressing for the day and the moment, for a match on the tennis courts, for a glamorous evening. My Purple Label collection for Spring 2025 is inspired by that kind of living—celebrating a personal style that is effortless and timeless, a quiet sophistication that is confident and always authentic.” _{—Ralph Lauren}

Grounded in quality, authenticity, and dreams of a well-lived life, Mr. Lauren’s collection journeys to Cannes, where the vibrant hues of sand and sea inform a calming palette of white, navy, and tan. Iconic silhouettes in luxurious natural fibers like cashmere and silk layer effortlessly with classic linen, reflecting the ease and optimism that Mr. Lauren has come to define for more than half a century.

This collection continues Purple Label’s signature blend of tailoring and sportswear, unveiling a range of texture and tonality for a relaxed approach to traditional sartorial style. Bespoke prints inspired by the flora and fauna of the French Riviera accent evening wear, ranging from a heritage silk shantung shawl collar to utility-inspired dinner jackets. A tennis and swim capsule finds inspiration in Old Hollywood stars who once frequented the coastal oasis, splitting their days between court and cocktails.

Mr. Lauren’s true vision of luxury reveals itself this season in a proprietary contradiction of rustic beauty and timeless glamour, imbued with the lasting heritage of European craftsmanship and American design for which Purple Label is synonymous.