adidas to host a2-day pop-up at Dream Girls Tailor (Al Fahidi branch) in Dubai on April 19-20^th to shop the collection   ‍

The limited-edition collection will be available in retail across Dubai and Riyadh from April 21^st and in Cairo from April 24^th.

In-store activations will take place across Dubai, Riyadh, and Cairo with exclusive personalization offers.

The collection celebrates local artisans and craftsmanship from local neighborhoods in Dubai,Riyadh, and Cairo, with laces inspired by traditional crafts

adidas Originals proudly unveils The Loomhood Collection, launching on April 21st across Dubai and Riyadh, and on April 24^th in Cairo. This limited-edition release reimagines two of its most beloved silhouettes - the Samba OG and Handball Spezial - blending craftsmanship with cultural heritage.

For generations, artisans have shaped communities through their craft. The Loomhood Collection celebrates these makers - blending heritage with modern streetwear and drawing inspiration from key cultural hubs across the region.

Each pair showcases the neighborhood’s name and the precise coordinates of the artisans, creating a direct connection between the wearer and the craftsmanship behind the design. Complementing adidas Originals ’signature silhouettes, the sneakers also feature custom-designed laces inspired by traditional fabric patterns - an homage to local artistry and heritage

Celebrating Local Neighborhood Craftsmanship

Al Fahidi, Dubai – Bringing Dubai’s rich tailoring heritage to life, Al Fahidi seamlessly blends tradition with modern street culture. Paying tribute to the UAE’s Year of Community, the collection reflects a commitment to preserving cultural heritage, strengthening intergenerational bonds, and fostering inclusive spaces for collaboration.

Diriyah, Riyadh – A symbol of Saudi Arabia’s dedication to preserving traditional artistry, Diriyah serves as the heart of local craftsmanship. Paying tribute to Saudi Arabia's Year of Handicrafts, the collection celebrates artisans and handmade traditions aligned with Vision 2030’s cultural preservation goals.

El-Khayamiya, Cairo – Tucked within Cairo’s oldest quarters, El-Khayamiya embodies generations of handmade mastery and cultural expression. This collection pays tribute to Cairo’s enduring tradition of turning fabric into art.

The Story Behind the Laces

Each lace design in The Loomhood Collection has been carefully crafted to honour these three iconic neighborhoods celebrated across the region. Dr. Reem Tariq El Mutwalli, founder of The Zay Initiative - an organisation dedicated to preserving Arab cultural heritage- played a key role in validating the cultural integrity of each lace designs.

UAE– Talli Lace: Inspired by Talli, a traditional craft where cotton or silk threads are woven with metallic ones, this lace reflects both the past and present –Created in partnership with Dream Girl Tailors, a family-run tailoring shop in Al Fahidi for over 40 years, their craftsmanship was instrumental in bringing this timeless artistry to life.

Saudi Arabia – Sadu Lace: Inspired by Sadu, a weaving tradition known for its geometric motifs and earthy tones, this lace embodies Saudi heritage - honouring Rashidah, a master artisan with over 30 years of experience in Sadu weaving and embroidery.

Egypt – Khayamiya Lace: Inspired by the vibrant colours and swirling patterns of Khayamiya, a centuries-old appliqué technique from Cairo’s historic souks, this lace honours Mohsen Shaaban, a Khayamiya artist who has preserved and practiced this centuries-old Cairo tradition for over 55 years.

Bringing The Loomhood Collection to Life:

To celebrate the launch, adidas Originals will host an exclusive 2-day pop-up at Dream Girls Tailor (Al Fahidi branch) in Dubai on April 19-20^th, offering visitors the chance to explore the shop and purchase the limited-edition sneakers.

Following the pop-up, in-store activations will take place at adidas Originals in Dubai Mall and Riyadh Park Mall from April 21^st till April30^th and a limited number of pairs will be available at Maison 69 in Cairo from April 24^th till April 30^th.

Customers who purchase a Samba OG or Handball Spezial will receive a complimentary “Loomhood” customization on their sneakers, along with limited-edition laces inspired by each country.

With The Loomhood Collection, adidas Originals celebrates creativity, community, and culture—blending sneaker heritage with artisanal craftsmanship to inspire the next generation.