ASTERI, the pioneering new Saudi beauty brand, is thrilled to announce the opening of its first-ever physical boutique in Jeddah. This exciting development marks another major milestone for the brand, as it expands its presence and brings its unique range of high-quality beauty products and experiences to the city of Jeddah.
Spearheaded by founder Sara Al Rashid, whose background encompasses a bachelor's degree in interior architecture followed by two master's degrees in spatial and interior design, ASTERI brings a wealth of creative expertise to the forefront. Sara's professional journey includes noteworthy stints at prestigious firms in London, followed by impactful roles in Saudi Arabia, including serving as the creative director at GEXPO, overseeing the design of various projects.

Drawing upon Sara’s visionary leadership, ASTERI boutiques exude a consistent spirit inspired by the concept of a fallen star in the desert. In the Jeddah store, this vision comes to life through the meticulously crafted facade and light features, which pay homage to the shards of the fallen star. The interior design seamlessly blends elements inspired by the Saudi desert landscape and the vibrant colors from the ASTERI brand. Notably, a striking pop of vibrant blue, inspired by the marine life of the Red Sea, adds a captivating dimension to the store's aesthetic.

ASTERI's newly opened boutique, nestled within Red Sea Mall, Jeddah, promises to be a haven for beauty enthusiasts. Thoughtfully designed to create a captivating and immersive environment, the store provides customers with an extraordinary shopping experience like no other. The space is artfully crafted to portray a star that has crashed into the desert, revealing the mystical world of ASTERI, beautifully reflected in the meteorical stands and trays displaying the brand's exquisite products.

ASTERI is available on e-commerce platform, www.asteribeauty.com, with shipping across the GCC and now at the Jeddah Boutique, Red Sea Mall.