AUBADE Hosts Newly Launched Fine Jewlery Brand ASCHER Episode 1

Apr 7, 2022

Written by: Noura Al-Swaiti

When two creative forces with a passion for jewelry collide, you know you’ll be in for a treat. Duha Al Ramadan founder or AUBADE multi-brand fine jewelry store sits down with her friend and now business associate Kuwaiti jewelry designer Shouq Al Fulaij to give us a peek into a world where beauty, functionality and empowerment unite and shine.

Kuwaiti jewelry designer Shouq Al Fulaij is debuting her fine jewelry brand Ascher at AUBADE’s boutique. Shouq comes from a line of strong of women who are creative entrepreneurs and designers in their own right. In fact, her mother, Sharifa Al Ghanim, is the founder of renowned ready-to-wear brand HAMSA.

Ascher’s debut collection, which consists of 11 different styles of rings, necklaces, and earring, is inspired by architectural shapes, geometry and gemstones. Each piece is created solely out of lines, not a single curve is found in the collection.

Get more info about AUBADE and ASCHER with our first episode and stay tuned for more.