Baccarat Rouge 540 The alchemy of senses

Dec 2, 2024

Baccarat Rouge 540. An enigmatic name that sounds like an evidence. It was in 2014, on the occasion of Baccarat’s 250th anniversary, that the collaboration with Maison Francis Kurkdjian saw the light. During their encounter, the secrets behind the iconic scarlet red crystal inspired the creation of this unique fragrance. In a stunning metamorphosis, clear crystal gradually fuses with 24-karat gold powder at 540 degrees Celsius (1,004°F)and turns bright red: it’s the rouge à l’or (red made of gold). That is how Baccarat Rouge 540 was born.

First released in a limited-edition series of250 numbered crystal bottles, the mysterious and addictive sillage of Baccarat Rouge 540 quickly became an obsession. Barely a year later, the fragrance was then revealed in Maison Francis Kurkdjian’s iconic bottle and has since remained a staple of the Maison’s fragrance wardrobe, alongside fresh and floral perfumes such as Aqua Universalis and À la rose, and more intense, luscious scents such as OUD satin mood, and the Gentle Fluidity duo.

Now available as an eau de parfum, extrait de parfum and a rich variety of scented rituals, Maison Francis Kurkdjian invites to look back at the inspiration behind a creation celebrated the world over that remains inimitable.

A signature fragrance

Baccarat Rouge 540 evokes the density and transparency of crystal around its three inherent breaths: the mineral breath, the breath of fire, and the breath of know-how, as if human hands were conversing with the magic of nature. Like a true alchemy of the senses, its graphic, highly condensed olfactory signature delivers floral, ambery, and woody notes inspired by crystal’s fusion process. Airy jasmine facets and intensely radiant saffron carry the mineral notes of AmbroxanTM - evoking ambergris - and the woody, lightly spiced tones of red cedar.

A unique formula, a subtle and meticulous balance, a mysterious and exceptional creation that has now become an incomparable icon.

Olfactory notes: woody-ambery-floral

Ingredients: hedione (evoking notes of fresh jasmine), saffron, ambery-woody accord (AmbroxanTM), cedar accord. 

  • Eau de parfum – natural spray
  • 200ml (6.8 fl.oz.) AED2400, 70ml (2.4 fl.oz.) AED 1150,35ml (1.2 fl.oz.) bottles AED755
  • Travel set with the gold Globe Trotter case and 5 x11ml (0.37 fl.oz.) refills AED 1400
  • 3 x 11ml (0.37 fl.oz.) refills AED755
  • 70ml (2.4 fl.oz.) scented body oil AED465
  • 70ml (2.4 fl.oz.) scentedhair mist AED365
  • 350ml(11.8 fl.oz.) scented hand & body cleansing gel AED365
  • 350ml(11.8 fl.oz.) scented body lotion AED460
  • 280g(9.8 oz.) scented candle AED560
  • 150g(5 oz.) scented soap AED220

Intensely Rouge 

Born of the perfumer’s mastery and time-tested wisdom, Baccarat Rouge 540 extrait de parfum is, forFrancis Kurkdjian, a culmination. The power and radiance of the three breaths that compose the eau de parfum are intensified without betraying the original inspiration. The expert hands that pick Jasmine Grandiflorum from Egypt to transform it into an absolute demonstrate the element of expertise. The breath of fire is enhanced by the powdery, gourmand facets of the bitter almond from Morocco, extracted as an essential oil with an ancestral process. Lastly, the breath of mineral built around AmbroxanTM - with its notes of ambergris - softens on contact with a woody, musky accord.

With a magnified intensity that awakes the senses, Baccarat Rouge 540 extrait de parfum is also synonymous with preciousness.Its bottle is adorned with a dazzling red color with golden details reminiscent of crystal’s fusion process.

Olfactory notes: woody-ambery-floral

Ingredients: Egyptian Jasmine Grandiflorum, saffron, Moroccan bitter almond, cedar wood, woody-musky accord, AmbroxanTM (ambergris notes)

  • Extrait de parfum – natural spray
  • 200ml (6.8 fl.oz.) AED3450, 70ml (2.4 fl.oz.) AED 1750, 35ml (1.2 fl.oz.) bottles AED1100
  • Travel set with thegold Globe Trotter case and 5 x 11ml (0.37 fl.oz.) refills AED1900
  • 3 x 11ml (0.37 fl.oz.)refills AED1100