On October 29th, 2024, Balenciaga unveils a new chapter in a campaign photographed by Mario Sorrenti, featuring the Bel Air bag—named after the iconic Los Angeles neighborhood.

Portraits of supermodel Kate Moss, K-pop star Juyeon, and runway sensation Kit Butler highlight the versatility of the bag, accompanied by still-life images that focus on its details.

Crafted to last as a timeless heirloom with a matte calfskin exterior and soft Nappa lining, the Bel Air bag combines durability with a supple feel. Side snaps allow the main compartment to be expanded, adding functionality to the sleek design; a distinctive flap, secured by turn-lock closures and belts, defines its aesthetic and offers multiple styling options.

The Bel Air Carry-All Bag is available in small, medium, and extra-large sizes.