The SS25 campaign is an ode to movement and freedom.

Bathed in the dazzling light of an imagined Southern paradise, the protagonists dance as if liberated by the powerful, evocative sounds of Daniela Pes' music.

With figure-hugging garments in vivid hues, flowing shirts adorned with Paisley patterns, and tailored suits, the scene resembles a lively summer solstice celebration - where the body can finally unleash the energy soaked up from the sun.

Ultramarine blues, mandarin oranges, emerald greens, and pumice whites; even the colors seem to sway to the beat of summer (a term derived from the Latin 'aestas', meaning "scorching heat"), celebrating the fiery spirit of passion.