FENDI Unveils Digital Campaign Featuring Nara Aziza Smith and KATSEYE.
FENDI FOR YOURSELF brings to life the dynamic relationship between FENDI’s two icons; the Baguette and the Peekaboo. The campaign juxtaposes these two bags while capturing the fashion rivalry between the women who wear them. It celebrates individuality and personal style, with the Baguette and Peekaboo taking center stage. FENDI FOR YOURSELF invites you to embrace your own personal bag icon.
Are you more Baguette? Or more Peekaboo?
PEEKABOO: Symbol of Timeless Sophistication. A #1 Icon. The Peekaboo embodies FENDI’s commitment to craftsmanship, seamlessly blending sophistication and versatility. Designed for the empowered woman, this heirloom bag symbolizes iconic status, unparalleled craftsmanship, and timeless elegance.
BAGUETTE: Since its debut in 1997, the Baguette has been a cultural phenomenon, beloved for its playful spirit and ever-evolving creativity. The Ultimate #1 IT-Bag, essential for independent women, this iconic bag is defined by its millions of versions, fun and daring aesthetic, and youthful energy.
Showcasing the next generation of cultural icons, internet sensation Nara Aziza Smith alongside model Jordan Daniels, join forces with the global girl group KATSEYE (from Netflix’s Popstar Academy) to embody the distinct attitudes of FENDI’s signature bags.
Nara Aziza Smith: “FENDI is an iconic brand, and I was so thrilled to be part of their icon bag campaign”
Katseye: “We are deeply grateful to be a part of a brand as iconic as FENDI. The essence of this campaign resonates with our own philosophy, reflecting the balance of contrasts that lies at the heart of our values. Just as we embrace duality in our music, this campaign mirrors that spirit—reminding us that we are not defined by a single identity, just as Fendi’s legacy celebrates the power of contrast. It is an honor to align with a brand that stands for strength, especially the strength of women.”
FENDI FOR YOURSELF launches globally across digital platforms and fendi.com on Thursday, April 3rd, 2025. KATSEYE assets will be released on Instagram on Monday, April 7th 2025.
