November 2024 – Starting from November 2024, FENDI gets ready to celebrate Holiday Season with dedicated boutique windows and decorations. Opening the doors to FENDI’s centenary year happening in 2025, the festive set-up sublimates the Maison’s codes into graphic and playful ornaments.

A FENDI logo with a bubbly glass lettering becomes the fil rouge of the holiday set-up. Inspired by the Italian craftsmanship of Murano glass and traditional decorations, the FENDI festive logo is coloured in antiqued and metallic silver, azure and dusty pink.

Windows follow the same aesthetic, in a joyful play of materials and shapes. Drawing inspiration from an archive sketch by Karl Lagerfeld from 1984, Santa Claus becomes a vintage-inspired silhouette shaping a festive tree together with Peekaboo and Baguette bags, FENDI yellow packaging and glass baubles, all placed in an apparently unsteady balance on a seesaw. The metallic effect on these elements recalls the textures of the leather goods of the FENDI Winter Holiday 2024 collection, in the shades of platinum, silver, azure and dusty pink.

Colourful festive decorations will shape the FENDI holiday tree, in a combination of various glass baubles and bubbly FENDI letters, as well as a bouncy reinterpretation of the FF logo placed on top. From the beginning of November, the festive tree will light up in the iconic boutiques of Palazzo FENDI Seoul, London New Bond Street, Tokyo Ginza 6 and Palazzo FENDI Tokyo Omotesando – where it will be placed at the entrance hall to be visible through the magnificent arched glass façade.

Macro baubles in iridescent colours and different dimensions will light up the façade of the iconic Palazzo FENDI Roma boutique from late November 2024. In addition, a magnificent festive tree will be placed in Largo Goldoni in front of the boutique, shaped by a combination of the same glassy baubles, striped or solid, coloured a palette of jolly red, delicate gold, metallic green and light pink.

To create an unforgettable holiday experience, FENDI has partnered with Meta on two immersive augmented reality (AR) Instagram filters that bring the Maison's festive set-up to life. The first, available exclusively at the FENDI New Bond Street boutique from November 13th on the occasion of the festive cocktail to celebrate the launch of the FENDI Winter Holiday 2024 collection, is activated when visitors scan a QR code on the boutique window. Viewing the façade through their phone screens, visitors will witness the set-up’s baubles and letters fly through the air in a dazzling display of lights and colours. The second filter, available everywhere, allows users to shape and decorate an augmented reality FENDI holiday tree wherever they are. This filter utilizes innovative hand-tracking technology, enabling users to move ornaments, lights, and garlands with a simple tap of their finger.

Join us in celebrating the FENDI Holiday season in selected boutiques worldwide starting from November 2024.