FENDI is proud to announce the opening of the first dedicated Men’s boutique in the Middle East situated in Mall of the Emirates, Dubai.

Designed by FENDI’s internal Architecture Department, the 552 sq m boutique encapsulates the essence of the FENDI brand universe. The entrance to the boutique sets the stage for an immersive and elegant experience starting from the handmade textured glass highlighting the 3D arches, an iconic FENDI signature recalling those of Palazzo della Civiltà Italiana – FENDI’s Rome headquarters.

The boutique offers a modern interpretation of iconic FENDI patterns, through the fusion of plush furnishings, marble accents, and refined finishes while embracing a palette of masculine tones, inviting customers into a welcoming and refined atmosphere. Within its walls, the Men’s Fall/Winter 2024 collection, designed by Silvia Venturini Fendi, is elegantly displayed, evoking the grandeur of Rome within the heart of the UAE.

Leather goods and accessories open the boutique and are displayed upon rich Travertino Marble shelves that hang on walls made up of luminous green silk and balanced with silver metal dividers. Centering the room, a luxe focus wall, made from Green Patagonia Marble, displays seasonal RTW looks highlighting them in a true distinctive aesthetic.

The Men’s space continues past the focus wall, with lateral niches adorned with Travertino Marble shelves and a backdrop carefully crafted to showcase FENDI’s Pequin striped motif, spotlighting the men’s footwear category. The salon area is anchored by a striking Blue Roma Marble coffee table, and rich leatherseating from FENDI Casa.

Further into the boutique space, the Men’s Ready-to-Wear section is surrounded with ribbed Travertino Marble drawing inspiration from ancient Roman architecture and FENDI's heritage. Decorated with three-dimensional FF logos designed by Karl Lagerfeld, the grand room harmonizes with the inviting opulence of a Blue Roma Marble coffee table and FENDI Casa couches, embracing natural tones to create a cozy ambiance.

A VIP fitting room, exudes warmth and refinement from with floor to ceiling Acacia Koa Wood and plush ivory carpet. At the heart of the room stands a Fur Tablet from the FENDI Fur Atelier, showcasing the Maison’s rich Savoir Faire. A leather armchair by Philippe Malouin and standing lamp by Fontarte complete the space.