Ferragamo invites you to celebrate the magic and joy of the festivities with a captivating new project built on the history of the house and the genius of Salvatore Ferragamo.

At the heart of the project is Ferragamo's innovative wrapping service, where every present is wrapped like delicious candy.  Salvatore Ferragamo famously made shoes from cellophane candy wrappers in times of scarcity and the house was in spired to pay tribute to his genius.

Each carefully wrapped gift tells a story, adorned with exquisite ribbons and bows, show casing some of Ferragamo's most elegant artisan-crafted shoes, bags, and silk scarves along side a delightful assortment of colorful jellies, shimmering candies, and glistening sugared fruits, all nods to timeless, rich Italian festivities.

Ferragamo's signature items, including iconic pumps beloved by Marilyn Monroe, vibrant red sandals, and the iconic Hug Bags, take center stage in this season's gifting—created with care by skilled Italian artisans before being embellished with a touch of whimsical wonder.

Christmas Gifting marks the start of the festivities with standout pieces that embody classic elegance: the Hug bag in red leather or the new Hug Soft in black with red lining, the iconic ballerina with pouch construction in black, red or blue velvet, with crystals to adorn the ornament on the upper.

For men’s, elegant loafers in black patent leather, slip-on moccasins in velvet, the iconic shoes with Tramezza construction, a sophisticated by-color duffle bag next to a selection of belts and scarves.

The watches selection includes the women’s style Secret Precious with diamonds and rubies, and a men’s style with tonneau case.

Winter Party feature sluxurious textured accessories and ready-to-wear items that add a festiveflair.  The Hug pouch covered in golden mirrors and feminine pumps with curved heel in black patent, red mary-jane and booties with heel and toe in a contrasting color.

Winter Escape showcases must-have items for holiday destinations: the iconic Hug bag in luxurious suede enriched with soft merino trims or in merino, combined with smooth calfskin details for a refined texture.

Accompanying these treasures are stunning sparkling bijoux, sunglasses dazzled with hand-placed Swarovski crystals, all presented with an air of celebration.

In-store, guests will be invited for several creative experiences and workshops, while online, Ferragamo engages audiences through videos on how to wrap gifts as a small gesture of love, gratitude, and joy for the season. 

Join Ferragamo in celebrating the spirit of the holidays with a collection that promises to evoke wonder in every recipient. Visit our boutiques or connect with us on social media to discover more.