Ferragamo celebrates Valentine’s Day with a series of images dedicated to the iconic Hug bag: I see Hugs everywhere.

Hug bags are photographed against striking red and black backgrounds alongside red fruits and flowers in shapes forming the union of two essential parts. Throughout the assortment of images, Hug evokes the universal gesture of lovers and the symbol of connection between individuals.

The name of the bag refers to its distinctive design: two straps embracing the front panel like a hug.

The new Soft Hug featured in the images are bicolor versions: clay with flame red interiors, stone with burnt ocra.