For Valentine’s Day, the House unveils Gucci Together, an authentic exploration of love in its most genuine form that continues Creative Director Sabato De Sarno’s vision of highlighting personal narratives and the profound connections that shape them.

Photographer Tina Barney, selected by De Sarno for her ability to capture the theatricality of everyday life through refined compositional choices and evocative backdrops, brings her distinctive artistry to the campaign.

“With this campaign, we wanted to tell and celebrate love in all its nuances. The cast includes families of all kinds, couples in love, friends bound by deep affection. It was amazing to work with Tina Barney, an artist who has been documenting love and relationships for decades. Her gaze and lens are able to combine beauty and truth, giving us a fragment of life that speaks to us all,”

De Sarno shares.