Ariana Grande, Zendaya, Kylie Jenner and more celebrities are in love with this LA-based jewellery brand. Meet the mother-daughter duo behind SHAY Jewelry line. Founded in 2002, SHAY presents a mesmerizing collection of diamond-encrusted fine jewellery, combining timeless aesthetic and sophistication in design.

Speaking Asma Al Mulla of 3oud.com, founders Ladan and Tania Shayan told us about how it all began, their relationship as mother-daughter working together on a brand, how they coped with the pandemic, and more.

SHAY is available at AUBADE boutique.

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