THE CAMPAIGN
Fine jewelry brand MARLI New York unveils LIFE: From Minutes to Moments, its latest campaign featuring new additions to the LIFE collection. Driven by the brand’s unique approach to crafting dynamic jewelry for round-the-clock wear, the campaign presents LIFE as an essential signature designed to reflect the confidence and exceptionalism of each individual who wears it.
Internationally renowned model Taylor Hill, returns as the face of the campaign, embodying the essence of the MARLI woman. Her captivating presence showcases LIFE as an opportunity to transform an ordinary minute into a distinctive and memorable moment whilst reflecting the originality and strength of character that lies within.
As Taylor moves gracefully through an infinite landscape echoing the vibrant energy of New York, she personifies the momentum that carries us forward in pursuit of our highest potential. Captured in this campaign, she exemplifies the power to make each moment extraordinary.
“Our days are filled with countless moments that shape our lives, and each moment presents an opportunity to express our true selves,”
says MARLI founder Maral Artinian.
“The LIFE collection embraces this dynamic essence, empowering individuals to own each moment and express their unique style, capturing the very heart of MARLI’s commitment to self-expression and individuality.”
NEW CREATIONS
For the first time, necklaces and earrings are introduced to the LIFE collection, each exquisitely designed to offer wearers a limitless canvas for self-expression. The centerpiece of this expansion is a captivating pendant necklace with a spinning motif, meticulously crafted with diamonds set in 18K rose gold. This elegant piece brings a playful element to the collection, harmonizing with the array of LIFE bracelets and rings first unveiled in 2023. This cravat-style necklace showcases a rotating pendant, mirroring the kinetic charm of the collection’s signature ring design, while also granting the wearer the freedom to adjust the length to suit their unique style and occasion. Complementing this sophisticated piece are coordinating tassel earrings, which may be worn paired with necklace for an unforgettable statement or as standalone accents to create a truly distinctive and memorable impression.
Expanding the realm of self-expression, a second design for necklaces and earrings introduces a more personal variation to complete a full LIFE suite. Crafted in 18K rose, white, or yellow gold, these hoop-style pendants and earrings showcase a mesmerizing array of iridescent diamonds and vibrant gemstones. The interplay of lines and movement, softness and strength creates a harmonious symphony, resulting in an awe-inspiring statement of individuality.
CRAFTSMANSHIP
At the heart of the collection is the pyramid stone cut, an iconic MARLI signature, and defining emblem of the brand’s unwavering commitment to exceptional craftsmanship. The pyramid, executed in green agate and turquoise, or brilliant-cut diamonds, infuses every creation with an expressive character that epitomizes artisanal mastery. Cultivating an interplay of color and light, a dual row of shimmering pavé diamonds further enhances the allure of each piece, captivating the beholder’s gaze.
MARLI turned to cutting-edge CNC technology to craft foundational elements of the LIFE creations, each of which is finished by skilled in-house stone setters and polishers drawing from generations of craftsmanship know-how. The brand’s dedication to superior quality is evident in the collection’s meticulous design process, with each creation hand assembled by master artisans within the MARLI atelier, and up to 23 hours devoted to the production of a single creation.