LOEWE Perfumes expands its synergy with nature by supporting the Todolí CitrusFundació, a not-for-profit organization that promotes the study, awareness andpreservation of citrus plants and rare varieties.

Based in Palmera, Spain, on the shores of the Mediterranean Sea, and founded byValencian art curator and horticulturalist, Vicente Todolí, the foundation’s lush gardensboast more than 400 varieties of citrus trees and shrubs, as well as a specialisedlibrary and laboratory for research into gastronomy and essential oils. LOEWE Perfumes’ financial support will help to preserve this unique site of Spanish culture andheritage.

To celebrate the partnership the foundation’s fruits feature in the LOEWE Perfumes2024 summer campaign photographed by Bobby Doherty.

In the campaign, fragrances (LOEWE Agua Drop, LOEWE Solo Vulcan, LOEWE Agua Ella, LOEWE 7, LOEWE Aire Sutileza) and Home Scents (Wasabi, Orange Blossom andTomato Leaves) are photographed amongst the irregular outlines of rare varieties of citrus like theCitrus limonimedica Maxima and the Citrus fortunella Maxima, showcasing the beauty and vibrant colours of these organic forms and hinting at thenatural inspirations of the Botanical Rainbow and Home Scents portfolios.

Crafted to enhance a myriad of moods and emotions, with a world of harmoniousol factory combinations, LOEWE Perfumes collections invite you to curate your ownunique rainbow of nature-inspired fragrance for body and home this summer.

About the Botanical Rainbow

LOEWE’s entire range of nine iconic fragrance families compose the ‘BotanicalRainbow’: a bold, inclusive and colourful collection inspired by nature and defined by a single block-shaped bottle design by Jonathan Anderson. Rendered in a kaleidoscopicarray of colours each expressing the unique personality of the scent within theBotanical Rainbow’s scents are highly collectable and often complementary, capturing myriad emotions, moods and attitudes designed to enhance daily life. Further emphasizing the link between the perfumes, the importance of craft and the beauty of nature, a tactile wooden cap tops every bottle.

About the products

LOEWE Aqua Drop

Is refreshing and floral, with notes of bergamot, orange flower absolute and the rich and ambery aspects of the LOEWE Accord.

LOEWE Solo Vulcan

Is aromatic and singular, with notes of thyme, lavender, vetiver,orange flower absolute and the rich and ambery aspects of the LOEWE Accord.

LOEWE Agua Ella

Combines notes of lemon, rose and waterlily and is inspired by thesparkle of light on flowing water.

LOEWE 7

Is intense and mysterious, and composed of seven ingredients includingincense, red pepper berries and red apple.

LOEWE Aire Sutileza

Is floral and delicate with notes of pear, muguet and jasmine,inspired by pure and fresh air.

LOEWE Orange Blossom

Is a honeyed, earthy-yet-clean scent evocative of the flowersof the orange tree with citrus, sweet and fresh green aspects.

LOEWE Tomato Leaves

Evokes the fresh, verdant aroma of the vines just before theyburst into fruit. It reveals delicate notes of cassis berries once lit.

LOEWE Wasabi

Is a green and spicy aroma with a fresh, uplifting scent that revealsnotes of basmati rice and lemongrass