In 2023, a new olfactive creation is born into the extraordinary fairytale world of ELIE SAAB House. Le Parfum Bridal pays tribute to his savoir-faire. The new fragrance, part of Le Parfum franchise, celebrates an intense moment of emotion, when the light reveals the details of a breathtaking beige gown. ELIE SAAB Le Parfum Bridal is the fragrance of that memorable moment.

"More than dresses, we are creating dreams" _{- Elie Saab}

A New Name "A promise of Exception"

The magnificence of ELIE SAAB wedding dresses is a source of wonder for women over the world. Embroidery, volume, and silks inspire the most precious olfactory raw materials.

The Bridal collection gives its name to this new fragrance, promising a luminous trail as captivating as ELIE SAAB’s most beautiful gowns.

A New Campaign Universe "Moment of Grace"

A golden ray of light dresses the bare and silky skin of a shoulder. A luminous shimmer dances and embraces a magnetic woman’s curves. In a graceful moment, light and lace unite to draw floral shadows across her body. A delicate breeze rises and ripples her finery. Then, the sun’s radiance intensifies, revealing a majestic beige ELIE SAAB Bridal gown. In a moment of unprecedented grace, the exceptional overturns the real.

Joséphine Le Tutour embodies this dazzling woman who unearths the dress of a lifetime. The French model with disarming blue eyes represents the femininity of ELIE SAAB, perfect balance between pure beauty and captivating elegance.

A New Fragrance "Alliance between Texture & Light"

ELIE SAAB entrusts the talented master perfumer Aurélien Guichard of Takasago house with the composition of this exceptional creation. As an admirer of the rigorous yet fabulous universe of ELIE SAAB, Aurélien Guichard worked this fragrance around beige, the emblematic color of Bridal creations.

The color of light and sensuality, beige evokes the idea of movement. The texture of a lace, the rustle of satin, the skin grain… Beige comes in an infinite of textures, vibrating and evolving with light. Aurélien Guichard’s bold vision of quivering and precious beige has shaped this new fragrance.

The most luminous and textured raw materials have been selected to create Le Parfum Bridal. This opulent musky floral bouquet is composed of Ylang-Ylang and Orange blossom notes, offering a petaled contrast, as precise and delicate as lace. These dazzling notes are enveloped by Madagascar vanilla and Ambroxan to bring volume to the creation. Finally, Ambrette adds the ultimate sparkle to the fragrance. With its luminous notes, Le Parfum Bridal is a woody musky floral of exception.

A New Interpretation of the iconic bottle "Union of Beige & Lace"

The new bottle Le Parfum Bridal bottle is a celebration of a wonderful moment in beige.

The iconic Le Parfum bottle is adorned with a warm and sensual beige. Enhanced by a hint of pink, this luminous beige evokes both the silky fabrics of a wedding gown, the amber light of a sunbeam and the shimmer of embroidery, revealing the sensuality of the skin. The cap is entirely lacquered in this carnal and feminine beige. On a label of the same color, the name of the fragrance stands out in gold letters. As an ultimate sophistication, a floral lace motif, taken from a dress in the Bridal collection, delicately decorates the crystalline sides of the bottle. This airy lace evokes the softness and delicacy of a bridal veil. Light shines through the jewelled beige bottle to make the nude juice sparkle.

Finally, the bottle is housed in a cream-colored case on which the beige floral lace motif extends in a poetic movement.