Written by: Noura Al-Swaiti, Clothes: NET-A-PORTER, Makeup: Hessah Alsanea, Photography: Muhammad Jassim, Hair: Loisaeu salon
Ferah and Delal Dashti, better known as Lavender Ashess.
have managed to create a sense of mystery around themselves, which is rarely seen in today’s social media platforms where almost everybody is desperate to be famous, and sometimes for the wrong reasons. The Kuwaiti power influencers talk to 3oud.com about their social media status, spending time together during the lockdown and what they're looking forward to this year.
Everyone who’s following you on Instagram is obsessed withyour style and are so intrigued to find out more about you, tell us aboutyourselves and what made you create Lavender Ashess?
While Lavender Ashes started as an endeavor to explore our passion for photography, it evolved into an exploration of our lifestyle. We experimented with concepts of fashion, identity, and anonymity. Our most distinct characteristic is us being twins which created a new realm of opportunities for us
How have your Instagram feed evolved over time? Any specific turning points?
Our approach to our Instagram account is such as a personal diary. The development of the feed is one that is directly related to our personal growth. Our concept is one of simply being our authentic self. The turning point of our account was when we focused on showing our lifestyle rather than just focusing on photography.
What’s the most overrated part of being in social media?
We don’t see ourselves as being fully emerged in social media since we kept some obscurity to our identities. While Instagram allows one to present the positive aspect of our lifestyle, somedays it can be overwhelming.
What advice would you give to those interested in building a following online?
Keep it real, work hard, and enjoy the process
You have recently enrolled in a fashion school in Milan. Tell us about this experience and what do you plan to do with it.
Being at one of the top fashion schools globally (Istituto Marangoni), it was an extraordinary experience that involved a rollercoaster of emotions. It widened our perspective in fashion, and taught us that style has no limits, no rules, it is an expression of one’s emotion. Having worked under different fashion mentors, all specialized in different fields within the fashion industry, we decided it was the right time to start our own fashion label.
It has been such an exceptional time these days and there is so much uncertainty with the pandemic still dominating the news, what do you doin order to stay positive, especially with the lockdown? And what do you look forward to when this is all over?
We have to acknowledge that the pandemic provided many negative a spects, but we cannot ignore the positivity of the situation. We are fortunate enough to experience the positive more than the negative. It helped slow down time for us, made us focus more on improving ourselves, and focusing on appreciating life. We spend quality time with our loved ones , and practice yoga and meditation to help us ease the stress and anxiety of the pandemic. We look forward to the unrestricted lifestyle we used to take granted, physical contact and no lifestyle restrictions
How would you describe your personal style?
Personal style is not about what we wear, but deals with how we wear and style clothes. While we might be twins, we both have our own way of wearing the items in our wardrobe. We both are minimalistic while still pushing the boundaries and rules of fashion. Our mood shapes the way we dress.
Who are your favorite fashion designers internationally and in the MENA region.
- Jacqumues
- Helmut lang
- Jill sander
- Acne studios
- Heliot emil
What are the most treasured items in your closet and why?
- Good pair of oversized jeans
- Basic white tee
- Classic oversized blazer
- Basic sneakers
- Good chains
Favorite travel destination of all time?
Hawaii
