Rami Al Ali adds a new chapter to his brand's story with the much-anticipated launch of his 2021 bridal collection. Named the "Rami Al Ali White Collection," this new line reflects a genuine demand and desire to redefine the fashion status quo.

By infusing a fresh vision into the brand's ethos, these moves reinforce the brand’s commitment to producing future-forward designs that prioritize longevity and counter overproduction.

New Designs in Rami Al Ali's 2021 Bridal Collection

Rami Al Ali’s designs in this collection are characterized by their timeless yet contemporary details. The collection is adorned with intricate and beautiful embroidery, offering gowns that transcend fleeting fashion trends, resulting in classic, timeless designs. Each dress, however, remains true to the brand's identity, embodying elegance with a modern twist.

The new collection presents a refined version of the brand's greatest hits, embracing iconic cuts from the brand’s ready-to-wear archives, now adapted for bridal wear. This debut collection will reflect a blend of romantic, elegant, playful, and delicate styles to suit every bride. From one-shoulder gowns to bold asymmetrical designs and classic pieces with intricate embroidery, every design is carefully considered.

Elegant Details in Rami Al Ali's 2021 Bridal Collection

Naturally, the collection is rich in details. From long gowns covered in layers of lace to elegantly hand-embroidered pieces that add a dramatic flair, the designs reflect the design prowess the brand is known for. The ready-to-wear line is complemented by a range of accessories, including matching hair pieces and delicate veils. This collection is designed for the modern woman who appreciates luxury and understands the lasting impact of even the smallest details.

Rami Al Ali, the founder and creative director of the brand, stated: “We made the decision to launch our Rami Al Ali White Collection some time ago and felt it was the right next step for the brand. However, in light of the global pandemic, the launch timeline was accelerated. This extension of the Rami Al Ali brand is a step I am excited to share with our clients, and it will coincide with the official launch of the Rami Al Ali online shopping website.”

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