In collaboration with 3oud.com, Alexander McQueen hosted a private dinner for its VIP clients and guests, celebrating the launch of its Pre-Fall 2022 ready-to-wear collection. The event was held at the Principale Ristorante Di Nino, where guests enjoyed the scrumptious flavors of Principale’s chef-driven menu.

The British luxury fashion house has recently unveiled its Pre-Fall 2022 Collection with a unique project. Alexander McQueen has teamed up with 12 international women artists, and each artist selected an Alexander McQueen look and reinterpreted it through their own creative process and artwork. This project emphasizes the fact that creativity comes from numerous viewpoints.

3oud and Alexander McQueen‘s guests and fashion enthusiasts, who attended the event, enjoyed viewing photos of all the artwork created by the 12 artists in response to Alexander McQueen’s Pre-Fall 2022 looks. For example, Chile-based sculptor and artist Marcela Correa, adapted a buttercup yellow corset gown to dress up a series of small model builds with disjointed faces. The event highlighted the ever-lasting connection between fashion and fine art, which resonated well with all guests.