On November 25th, Asteri Beauty, hosted their first exclusive cocktail event in Dubai to celebrate Arab Beauty, their desert-proof collection and connect with their UAE community in anticipation of their Dubai store opening in 2025. The evening took place at Moonshine in the heart of DIFC hosted by Sara Al Rashid, Founder of Asteri Beauty, who infuses the brand with her vast expertise and creative flair. Guests were invited to partake in an immersive journey to discover the universe of Asteri Beauty's best sellers, desert-proof collection and their upcoming newest launch, Walk in The Palms eyeshadow palette.
During the exclusive cocktail, guests had the opportunity to discover Asteri Beauty’s full assortment through an immersive journey highlighted by captivating product displays that mimicked their iconic boutique display. An interactive claw machine offered guests a playful experience allowing them to win some iconic minis, while personalized one-on-one consultations with professional makeup artists allowed for tailored advice and insight on product properties & benefits. Additionally, the innovative "Mirror of expression wall" provided a creative outlet for attendees to express themselves by using Asteri Beauty’s Legacy Lipstick to leave a message on the mirror, making the experience both memorable and engaging. Lastly guests were invited to customize their new Walk in The Palms eyeshadow palette at a creative illustration station in which illustrator Lourdes Bernaldo De Quiros was creatively personalizing with their names and iconic iconography from the brand. The desert-proof collection includes best-sellers such as Legacy Lipstick, Legacy Liquid Lipstick, 45 Degree Blush, Aura Radiant Concealer, Swoosh Blush Stick, NOORISH Tinted Serum SPF 30, Flextra Mascara, Arabian Sun Bronzer, Supermassive Kohl, Maha Eyeshadow and HERizon Eyeliner.
The guest list consisted of KOL's and regional press, who were able to learn more about the product discovery, desert-proof benefits, as well as product key properties & benefits. Notable guests included founder, Sara Al Rashid, professional makeup artist, Anastasia Volk, DJ Malia Liutik, and KOL’s such as Logina Salah, Hadeel Marie, Amy Roko, Zena Louay, Nadine Kanso, Karol Yammine, Huda Shahin, Yusur Al Khalidi and Maya Ahmad.
