Asteri beauty unveils proudly Saudi campaign

Sep 16, 2024

Asteri Beauty proudly unveils its Saudi national day campaign ‘Proudly Saudi’ featuring four new shades of Legacy Lipstick, each named after a constellation of inspiring Saudi women who left a lasting impact on founder Sara Al Rashid's life. The campaign also highlights two new limited edition Legacy Lip kits and one Legacy mini lipstick lip kit as part of their permanent collection. ”Proudly Saudi” highlights Asteri’s Saudi roots while building on the inspiration of Sara AlRashid, the founder on creating a beauty brand that’s crafted to suit the Arab women with a special focus on Saudi Arabian women’s beauty needs.

Legacy Lipstick

About Legacy Lipstick

Legacy Lipstick stands out from others in the market as its a hydrating lipstick you'll fall in love with at first swipe. Its formula delivers rich color with long-lasting, creamy hydration, leaving your lips feeling soft and smooth. The four new shades will join the existing eight, offering a diverse palette from nude tones to vibrant pinks and reds.

  • Ghalia: Nude Medium pink
  • Abeer: Medium Brown
  • Salma: Peach pink
  • Lamia: Plum

Infused with natural moringa oil and skincare-inspired ingredients, Legacy Lipstick keeps your lips healthy and moisturized while feeling weightless. It features a luxurious creamy satin finish with long-lasting wear. Housed in a stunning emerald-green bullet, the lipstick exudes elegance and is refillable, so you can easily switch between shades and enjoy it time and time again.

Saudi National Day lip kits

In celebration of Saudi women during the Saudi National day Asteri will be launching two limited edition kits and one permanent mini lipstick kit. National Day Lip set will include 3 Legacy Liquid Lipsticks in shades Basma (Nude), Seeta (Pink Coral) and Anoud (Red) in a gorgeous reusable tin.

National Day Liquid Lip set will include 1 Legacy Lipstick in shade Sara (Nude Pink) and 2 refills in shades Hala (Brick red) and Fatima (Rich berry) beautifully housed in a reusable golden tin.

Mini Lipstick set will include 5 mini Legacy lipsticks in shade Ghada, Sara, Johara, Salwa and Hala packed in a Lina Pocket in Palm.

Legacy liquid lipstick extended shades and Saudi National Day limited edition lip sets will be available in all Asteri Boutiques across KSA and online on www.asteribeauty.com starting September 16th.