Bvlgari Hotels & Resorts is proud to announce the launch of the new exclusive ‘Serpenti Suites’, offering a full immersion into the Bvlgari iconic sign’s magnetic allure. In each property of the Hotels & Resorts Collection, one of thesuites has been decorated with curated interior design details representing the ‘Serpenti’ symbol, to offer guests an exclusive immersion into the Bvlgari aesthetic.
This special activation debuted on January 9th, 2025, with a preview of the new suites in the Bvlgari Hotels in Shanghai and in Beijing, where, as a unique feature, guests could also find VR headsets to enjoy a virtual immersive experience within the ‘Serpenti’ world.
The unveiling of the ‘Serpenti Suite’ in all the other properties was launched onJanuary 27th in occasion of the Chinese New Year, 2025 being the Year of the Snake according to Chinese Calendar.
The snake, a universal symbol transcending space and time, has been revered the different cultures as an emblem of wisdom, transformation, and infinite rebirths. These profound meanings resonate deeply with the narrative of constant reinvention perpetuated by Bvlgari’s ‘Serpenti’ since its inception in 1948. The Year of the Snake offers a momentous occasion for Bvlgari to continue this ever-evolving cross-cultural exchange, encapsulated by the mythical ‘Serpenti’ sign.
SERPENTISUITES: AN ALL YEAR LONG UNIQUE EXPERIENCE IN THE BVLGARI HOTELS & RESORTS PROPERTIES
The ‘Serpenti Suites’ mark the continuation of a two-year international path, launched by Bvlgari in 2023 on the occasion of Serpenti’s 75th anniversary, focusing on the snake as an endless source of inspiration for artistic production. In recognition of this milestone, the new Serpenti Suites invite Bvlgari Hotels & Resorts guests to immerse themselves in the infinite transformations of the snake through history, art, and contemporary creative expressions.
Each suite is meticulously decorated to reflect the elegance and mystique of the brand’s iconic Serpenti motif, featuring luxurious curtains and plush cushions by the historic Venetian brand Rubelli, as well as cozy cashmere blankets that create an intimate and enchanting atmosphere. Vintage advertisement from the Bvlgari advertising campaigns of the 1970’s are also featured, as well as a curation of books about the Serpenti symbol.
Only one ‘Serpenti Suite’ will be available at each Bvlgari Hotels & Resorts property, providing guests with a unique and exclusive experience throughout the entire year.
THE SERPENTIVILLA: A BVLGARI RESORT DUBAI EXCLUSIVE
As the only property within the Bvlgari Hotels& Resorts Collection to present a ‘Serpenti Villa,’ Bvlgari Resort Dubai has transformed its expansive three-bedroom Skyline Villa into a tribute to the allure of the Serpenti icon. Spanning an impressive 315 sqm, one of the resort’s largest villas, this exceptional space offers unparalleled luxury and an immersive experience into the world of Serpenti. The villa is adorned with curated artwork, bespoke Serpenti-themed curtains and cushions, and opulent bed throws, mirroring the refined aesthetic found in the Serpenti Suites across the collection. Exclusive Serpenti vinyl on the windows further enhances the ambiance, fully enveloping guests in the Serpenti universe.
As part of this immersive experience, guests of the Serpenti Villa are welcomed with curated breakfast options, including the signature Serpenti Baguette - artisan bread shaped in the form of a snake—, and a thoughtful selection of six exquisite pastries crafted by ChefNiko Romito, accompanied by a bottle of Champagne. The villa also offers a serene private yoga session in its lush garden, an exclusive viewing of Bvlgari’s iconic Serpenti collection, and impeccable service led by a dedicated butler, ensuring a seamless and unforgettable stay.
To celebrate this exclusive introduction, a launch party was held on January 27th, unveiling the villa as an unparalleled sanctuary of Bvlgari elegance. Friends of the Maison gathered for the occasion, adorned in magnificent Bvlgari jewels, reflecting the seamless fusion of the brand’s iconic jewelry heritage with the refined world of hospitality.
EXCLUSIVE OFFERINGS FOR CHINESE NEW YEAR
In celebration of the Year of the Snake and the launch of the new ‘Serpenti Suites,’ Bvlgari Hotels & Resorts presents a curated selection of Spa andFood & Beverage experiences, available from January 27th to February 5th, 2025. At Bvlgari Resort Dubai, guests will discover the following exclusive offerings:
Serpenti Cocktail: Designed by mixologist Leonardo Zanini, the Serpenti Cocktail harmoniously blends Greek philosophy and Chinese culture.Inspired by Asclepius, the Greek God of healing, it features Sichuan-infused tequila, lychee syrup, mandarin juice, rice vinegar, and lime. This bold creation celebrates the Year of the Snake with a balance of freshness, zest, and complexity, embodying the duality of rebirth and transformation.
Serpenti Chocolate: Decadent chocolates inspired by the Serpenti motif, exclusively designed by renowned chocolatier Gianluca Fusto, offering a delightful and luxurious treat.
Serpenti Afternoon Tea: A sophisticated afternoon tea experience featuring an array of delicacies inspired by the Serpenti theme.
Serpenti Casetta at La Casetta: The festive Casetta transforms into the Serpenti Casetta, offering an elegant selection of Serpenti Chocolates, artisanal Bvlgari Dolci creations, and signature ice creams.
Serpenti Radiance Ritual at Bvlgari Spa: A 60-minute revitalizing facial with an exclusive foot massage, designed to restore radiance and elevate the skin’s luminosity, available at AED 2,500.
