THE DREAMIEST EYE LOOKS, MADE EASY FOR EVERYONE: CHARLOTTE HAS DECODED HER 30+ YEARS OF ARTISTRY + MUST-WEAR 2025 TRENDS INTO 6UNIVERSALLY-FLATTERING, NUANCED COLOUR PALETTES FOR THE MOST MESMERISING EYESOF YOUR LIFE, GIVING YOU THE POWER TO WEAR COLOUR WITH CONFIDENCE!
As a makeup artist to the stars,Charlotte Tilbury MBE, British beauty entrepreneur and founder of award-winning global luxury makeup, skincare, and fragrance brand, Charlotte Tilbury Beauty, has created some of the most iconic beauty looks for red carpets, runways and editorials around the world. Now, she has decoded her 30+ years of expertise into her NEW!Palettes of Beautifying Eye Trends, so that everyone, everywhere can confidently create their own limitless, super-wearable eye looks!
Each of Charlotte’s six limited-edition eye shadow palettes contain nine nuanced, universally flattering shades that work harmoniously with one another, giving beauty lovers and beginners alike everything they need to experiment with colour and trends with confidence. Easy-to-choose and easy-to-use, the highly pigmented eyeshadows apply, blend and layer flawlessly and are designed to achieve a professional finish every time without any artistry, skills or talent required. Charlotte’s Palettes of Beautifying Eye Trends feature five exciting new textures and finishes that give a multi-dimensional finish, taking you from day to date to disco in just a few swipes.
Having spent her career decoding the art, science and psychology of colour theory, Charlotte discovered how colour has the power to transform the way you look and feel. She has bottled this magic in to six unique colour worlds inspired by different energies, allowing everyone to morph their eye colour and their mood.
“Darlings,I have been a MAKEUP ARTIST to the STARS for OVER 30 YEARS, creating some of the MOST LEGENDARY BEAUTY LOOKS and TRENDS across RUNWAYS, RED CARPETS andEDITORIALS! I have always been OBSESSED with how the right EYE MAKEUP can completely TRANSFORM YOUR LOOK, YOUR MOOD, and YOUR CONFIDENCE! EYES ARE POWER!That is why I am so excited to share my NEW! EYE BEAUTY SECRETS with the world– they’re my ARTISTRY, EXPERTISE and TRENDS, DECODED, so that EVERYONE,EVERYWHERE can MORPH THEIR EYES, MORPH THEIR MOOD and FEEL like the MOSTCONFIDENT, BEAUTIFUL VERSION of THEMSELVES!”
– Charlotte Tilbury MBE
NEW!PALETTES OF BEAUTIFYING EYE TRENDS
AVAILABLE IN 6 LIMITED-EDITION COLOURWORLDS:
- DENIM DIMENSION: DREAMY, SERENE ENERGY IN A PALETTE
- SUPER NEUTRAL: TIMELESS, JOYPHORIC ENERGY IN APALETTE
- PINK LOVE: PRETTY, FLIRTY ENERGY IN A PALETTE
- DIGITAL LILAC: YOUTHFUL, PLAYFUL, EMPOWERING ENERGYIN A PALETTE
- SENSUAL SUNSET: SENSUAL SUNSET ENERGY IN A PALETTE
- EMERALD EFFECT: LUCKY, MAGIC ENERGY IN A PALETTE
NEW!HYPNOTISING TEXTURES + FINISHES!
CHARLOTTE’S BEAUTIFYING 3-STEP SYSTEM
1.CHOOSE YOUR MATTE TO PRIME + SMOKE!
2.CHOOSE YOUR SHIMMER TO ENHANCE + SPARKLE!
3. CHOOSE YOUR POP TOLIGHT PLAY + MAKE EYES LOOK BIGGER + BRIGHTER!
TEXTURE
MATTE SILK / MATTE
MOLTEN SATIN / SHIMMER
CRYSTAL CHROME /SHIMMER
CRYSTAL POP /POP
DIAMOND DIMENSION /POP
MUST-WEAR2025 TRENDS, DECODED!
While developing her NEW! Palettes of Beautifying Eye Trends, Charlotte looked back on all the iconic trends she has created throughout the years and equally considered how her niece and Global Artistry Director, Sofia Tilbury, could use them to create makeup magic. She needed artistry-led palettes that Sofia and the Charlotte Tilbury Pro Artistry team could experiment and get creative with backstage.
The palettes were therefore thoroughly tried and tested behind the scenes at some of the biggest fashion week shows and editorials around the world by Sofia and the Pro Artistry team. Now, the secret is out! Each palette perfectly captures the creative magic behind the biggest trends while also ensuring that each shade is universally flattering for every one, everywhere, making them the perfect balance of artistry and functionality that anyone can use with confidence!
FASHIONWEEK TRIED + TESTED!
“I am so excited about Charlotte’s NEW! Beautifying Palettes of Eye Trends! As a makeup artist, I collaborate closely with designers to create beauty looks for their shows and I love developing concepts centered around colour to bringtheir visions to life. And the shades in these palettes are amazing for that –I’ve been secretly using them behind the scenes on some huge shows and the colours and textures have given me so much creative freedom and inspiration!And they’re not just for the runway – from easy, wearable matte day looks to dialling up eyes for night, it’s a product that everyone can experiment and have fun with.”
- Sofia Tilbury, Global ArtistryDirector
“Darlings, as a makeup artist to supermodels and stars, I have been setting beauty trends through editorials and on red carpets and runways for over 30 years! Mesmerising,captivating eye makeup is always central to these trends…Cool Girl is that sultry, smokey eye, my iconic Rock Chick wouldn’t be the Rock Chick without eye-defining liner, my Sex Kitten look is tied together by my signature feline flick for that bedroom eye. It’s all in the eyes!
And darlings,you know I am constantly innovating and thinking about what’s next! Using my artistry expertise, I have bottled current and FUTURE BEAUTY TRENDS with myNEW! Palettes of Beautifying Eye Trends! Wearing colour can feel intimidating, but I knew I needed to change that so that everyone, whether you’re a proartist or completely new to makeup, can feel confident wearing colour and recreating the looks they’ve seen at fashion weeks, on social media, in magazines! I have curated shades that look good with every eye colour, every skin tone! Tosimplify colour, I have used COLOUR THEORY to pair bold and bright shades with complementing neutral tones to create a harmonised palette – by doing this, I have made eye trends easier to wear than ever before! From a gentle wash of colour to a dialled up, intense look, my palettes give you the power to wear trends your way!
Why did I choose these six colour worlds? OUTER SPACE, DIGITAL EXPLORATION andFANTASY have been a huge inspiration for my NEW! Palettes of Beautifying EyeTrends, especially ‘SUPER NEUTRAL’ with its molten metallic brown and celestial cool grey tones; ‘PINK LOVE’ with clean, bright, transcendent pink core hues; and ‘DIGITAL LILAC’ for that future dusk feel! From the futuristic shades to the hypnotising textures, they play with dimension and light for other-worldly effects!
As NOSTALGIA continues to dominate fashion, ‘DENIM DIMENSION’ is my homage to the cool denim of the 70s and the iconic double denim and blue eyeshadow of the noughties, but with a Y3K twist! And ‘DENIM DIMENSION’ is nostalgia meets futurism! With‘EMERALD EFFECT’, I have made the green tones seen in fashion work for everyone by pairing them with perfectly nuanced gold, bronze and brown shades! ThisBeautifying Palette truly captures the magical, fresh and grounding frequency of nature! SUNSET CORAL is another trend I’ve picked out for 2025/26, and formy ‘SENSUAL SUNSET’ palette I’ve created evocative shades inspired by the sunsets of Ibiza!”
– CharlotteTilbury MBE
CHARLOTTE’S EYE BEAUTY SECRETS ROUTINE:
Complete the beautifying look for your dreamiest, most hypnotising eyes + exaggerated lashes!
1. SWIPE!
NEW! CHARLOTTE’S PALETTE OF BEAUTIFYING EYE TRENDS
6 limited-edition, universally flattering, nuanced colour palettes of Charlotte’s trend-setting shades + hypnotising finishes that MAKE EVERY EYE COLOUR GLIMMER + POP!
2. LINE!
EXAGGER-EYESLINER DUO
Charlotte’s long-lasting, easy-glide formula! The matte black eyeliner gives the look of dreamy definition while contrasting champagne-nude highlights to make your eyes look more open and brighter!Together, they emphasise and amplify, for BIGGER, BRIGHTER LOOKING EYES in seconds!
3. LASH!
EXAGGER-EYES VOLUME MASCARA
Charlotte’s secret to 28-hourEXAGGERATED FAST VOLUME + CURL! 9x more volume*, 2x curl effect*, and a doublelash effect for lashes that look multiplied after just one coat!
CHARLOTTE’S VIRTUAL TRY-ON STUDIO!
Now you can try before you buy with the Charlotte Tilbury Easy Beauty for You app to discover your dreamiest, most hypnotising eyes and exaggerated lashes in seconds! Virtually try on all of Charlotte’s Palettes of Beautifying Eye Trends with Charlotte’s NEW! Virtual Try-On Studio!
Charlotte has made it easier than ever for you to virtually try on your favourite beauty icons in real time, on your phone – including her world-famous eye secrets!Experiment and play with Charlotte’s NEW! Palettes of Beautifying Eye Trends, add your dream mascara, try on her iconic eyeliners and more! The magic doesn’t stop there…find your dream lip, cheek and complexion shades, try on Charlotte’s expertly curated looks and even recreate red carpet makeup magic!
Within the app, you can also use Charlotte’s Pro Skin Analysis Tool for your personalised skincare routine, build out your complexion profile, find your perfect complexion shades, or book in for a 1-2-1 virtual consultation with one ofCharlotte’s Beauty Experts.
