The ELIE SAAB universe continues to expand with the opening of the brand’s inaugural boutique in Kuwait. Located in the prestige section of The Avenues Mall in Al Rai, near the heart of Kuwait City, the 190m2 store showcases ELIE SAAB’s ready-to-wear and bridal collections alongside a comprehensive range of perfumes, sunglasses and accessories.

Blending signature ELIE SAAB style with bespoke details, the boutique offers a tranquil and immersive shopping experience. Every aspect of the interior, from the seating to the wallpaper, has been sourced from ELIE SAAB Maison collection; white onyx, polished walnut and bronzed brass combine to create an atmosphere of understated elegance, while an illuminated monogram wall — an ELIE SAAB hallmark — provides a striking focal point. A private bridal salon offers an extensive gallery of gowns alongside a luxurious dressing space.

With flagships already established in Paris, Beirut, London, New York, Milan, Monaco, Dubai, Qatar, Abu Dhabi and Riyadh, ELIE SAAB has a rapidly expanding international footprint. The growth into Kuwait cements the brand’s presence in key capitals of the Arab world, a region with longstanding demand for, and resonance with, ELIE SAAB’s timeless luxury aesthetic.