The Fall/Winter 2024-2025 collection is a fresh take on FENDI Kids wardrobe staples and signature themes, developed into a cheerful and relaxed offer. An ever-present college inspiration is mixed with the Pequin logo-non logo stripes recoloured in various shades, while the Teddy Bear mascot encounters other cute friends.
A romantic forest-themed pattern featuring trees, flowers, mushrooms and various inhabitants of the woods overlaps FENDI Pequin vertical stripes with cute teddy bears, squirrels, deer, rabbits and hedgehogs. Coloured in powder pink stripes with red prints, the pattern adorns cotton poplin short-sleeved shirts and matching skirts as well as a sleeveless dress and a chemisier. The story continues with romantic red bow embroideries over white cotton feminine proposals, characterised by dreamy silhouettes and frilled sleeves, and on a romantic light blue tulle dress. The same bow decorations become an all over print over a beige organza dress with A-line and ruffle sleeves, present in girl and baby adaptations.
A college attitude pervades unisex and boy proposals, embellished with a FENDI university-style crest featured on t-shirts, polo shirts and knit cardigans in red and navy-blue. A baseball-inspired striped t-shirt has FENDI’s foundation year, 1925, embroidered on the chest and contrasting red pipeline also featured on the matching shorts. A cotton anorak and coordinated shorts combine FENDI Pequin stripes in white and beige with embroidered FENDI Roma logo. The same theme returns on the boy’s elegant proposals with a cotton jacquard beige ensemble featuring tonal Pequin stripes that add a subtle shine to the fabric.
A blue pinstriped fabric is introduced, completed with contrasting denim-like white stitching, shaping a jacket and cargo shorts for boys, all featuring the FENDI crest on the pocket. For girls, the same fabric becomes a ladylike short-sleeved dress with pleated mini skirt, embellished with a mini Baguette accessory attached at the waist. Vertical stripes – recalling the Pequin logo non-logo – define the collection, present on bleached denim proposals and on college-style knitwear.
The FENDI Kids mascots – teddy bear, bunny and the new squirrel – come alive in a sweater, scarf and hat set knitted with a mix and match of different stitches. The teddy bear also appears on printed t-shirts in a cartoon version and together with a varsity-style FF logo applied on a beige and white striped bomber and shirt. The college inspiration continues throughout wool fabric or knitted unisex bombers in red and blue tonesthatfeature FENDI embroideries, also present on classic buttoned cardigans. A cream-coloured wool checked fabric spans across boys and girls garments, shaping a Go-To Jacket and matching pants as well as a pleated mini skirt, bomber and beret.
The signature FENDI Go-To Jacket continues to be a staple of everyday kids’ wardrobe, reinvented in bleached denim and as a puffer, as well as in a beige quilted version with all-over FF pattern. Outerwear includes refined cape shapes, in a sporty nylon puffer design or in soft knitted cashmere. Jacquard knitwear inspired by the traditional Norwegian style appears with a cute pattern of bears, squirrels, mushrooms and acorns also present on a baby set. Romantic embroideries with forest animals and flowers embellish a white organza frilled dress and puffed skirt, while also decorating a nursery kit with blanket and bib. A-line shapes characterise the girls’ and newborn offer with timeless camel coats and trench jackets, ruffled dresses with FF details and a jacquard apron dress coloured in classic tobacco shades or in a special soft golden lurex.
Baby proposals follow the same college story of the Junior line, with Pequin stripes and varsity-style FENDI crest decorating t-shirts and fleeces. The ever-present FENDI Kids teddy bear mascot peeps out of the pockets of t-shirts and pram suits, also present on pink or light blue nursery kits. The softest knitwear ensembles are crafted with a special fil a fil technique that creates a diamond shape pattern with subtle stripes.
The Pequin stripes animate shoes with a red and beige colourway present on round toe and Colibrì ballerinas and on classic sandals featuring the Baguette Tube buckle in leather. A suede sabot lined in shearling is proposed in new colours for girls, together with a lug-soled loafer. A new lightweight suede moccasin is left unlined and features a metal Baguette Tube buckle. The signature biker boot is presented in a dark grey and black FF jacquard variant, while a new rubber rain boot is embellished with a FENDI Roma patch. New sneaker designs complement the collection: from running slip-ons to sporty retro leather sneakers, to a high-top FF jacquard shoe with rubber toecap.
A renovated collaboration with Inglesina, the renowned baby strollers and accessories brand, results in the launch of a new colourway of the Aptica stroller with a delicate FF logo pattern on the shades of beige. Stuffed animals become the cutest room décor, in the shape of a plush snail, fairy tale mushrooms and the softest squirrel, all crafted from stock materials. A knitted blanket and toy basket with touches of fur become the perfect baby gift, together with upcycled fur teddy bear and bunny stuffed animals.
