FENDI announces a special bookstore takeover in Milan during Fashion Week in celebration of the Women’s and Men’s Fall/Winter 2025-2026 coed fashion show by Silvia Venturini Fendi, as part of its centenary celebration kick off.

FENDI is taking center stage in dedicated corners, window displays, and totem installations across bookstores and newsstands in the fashion capital city. Two cultural volumes are distributed, FENDI Baguette ‘hand in hand’ and FENDI Peekaboo-k, both the publications chronicle the stories behind the Roman Maison and its iconic bags. A cultural approach to reinforce and celebrate FENDI 100th anniversary.

FENDI Baguette hand in hand, a book recounting the many collaborations between FENDI and the best Italian Craftsmen, reinterpreting through unique workmanships and mastery the iconic FENDI Baguette bag.

FENDI Peekaboo-k, an impressive volume retracing the 15 years since when Silvia Venturini Fendi designed the iconic FENDI Peekaboo.

Limited editions autographed by Silvia Venturini Fendi will also be available. ‍

Featured Locations:

Hoepli (Via Ulrico Hoepli)

The historic bookstore founded in 1870, Hoepli is a landmark in the heart of Milan, near the Duomo. Known for its wide selection of technical, scientific, and language publications, it is a must-visit cultural outpost for the creative industry.

Libreria Bocca, Galleria Vittorio Emanuele

One of Italy’s oldest bookstores, Libreria Bocca was established in 1775 and is located in the hyper celebrated Galleria Vittorio Emanuele II. Renowned for its curated collections of art and fashion publications, it has long been a cultural hub for Milan’s literati.

Edicola Largo Treves

Nestled in the vibrant Brera Design District, Edicola Largo Treves reimagines the traditional Milanese newsstand as a space for creative events. Its focus on editorial initiatives and pop-up showcases makes it a perfect stage for the FENDI takeover.

ADI Museum Bookshop

Situated inside the ADI Design Museum—home to the Compasso d’Oro collection—this bookshop is dedicated to design and innovation. Showcasing design classics and contemporary volumes. A destination for anyone passionate about Italian creativity.

Edicola Civic Portanuova

In the newly developed Porta Nuova area, Edicola Civic Portanuova merges traditional newsstand charm with a modern, community-oriented approach. Its pop-up events reflect the neighborhood’s forward-thinking spirit.

Edicola Civic Darsena

Overlooking Milan’s historic Darsena, this reinvented newsstand offers a lively meeting point for design, culture, and fashion. Its scenic location by the Navigli waterways makes it a striking venue for the FENDI book display.

هذه المبادرة ليست مجرد احتفال بالموضة، بل تجسيد لالتزام فيندي بالثقافة والإبداع بمناسبة مئويتها، في قلب إحدى أبرز عواصم الموضة العالمية.

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