By Rasha AlSabah

Hunza G was originally introduced to people back in 1984 when it was known as Hunza. Hunza was under Peter Meadows’ direction and the brand was known for the crinkle-cut short white and blue dress Julia Roberts wore in Pretty Woman.

Georgiana Huddart is the co-founder and the creative director of Hunza G. She fell in love with the crinkle-cut material years ago and decided to discuss releasing the brand again as Hunza G with Peter Meadows. The brand was reintroduced in 2015 and it became an instant success with its iconic material, which is now synonymous with the brand. Now, Hunza G carries more swimsuit styles than ever before and has kids and accessories collections. Hunza G can be found on almost all major online shopping platforms.

Georgiana was interviewed by 3oud.com as she talked about how important inclusivity is for her brand and the future plans she envisions.

How important is it to you for Hunza G to be an inclusive, one-size-fits-all brand?

We were one of the first one-size-fit products out there, so inclusivity is at the heart of what Hunza G stands for, but this isn’t just about sizing. Inclusivity is more than just about a dress size, it’s representation and making all types of women feel invited to the party, we aren’t exclusive in terms of who we want wearing Hunza G. It can be someone incredibly fashionable but also someone who really has little interest in current trends - our aim is to make as many women as possible feel confident in their swimwear.

Finding a flattering swimsuit can be intimidating. What is the perfect swimsuit style, that would flatter most people’s bodies, in your opinion?

I think our Nadine bikini in black is pretty universal and it’s been a best seller now for a year. I think in general, classic shapes are the most flattering for all women.

Bringing back the iconic Pretty Woman dress in 2021, how did that feel like, having that full-circle moment? And now bringing it back in 2023 as a result of what your audiences asked for?

It’s fun to do those nods to our heritage – it’s such an iconic dress because of the film and I think it would be hard to find a woman who hasn’t seen Pretty Woman and remembers Julia Roberts in that Hunza dress. It’s a dress I would design today so it’s really fun to have those more 80’s pieces bought back from time to time…. It’s a real

moment every time we re-launch it, especially if it’s timed around Halloween, seems like there are still a lot of people dressing up as Vivienne.

When was the moment that made you realize Hunza G was successful?

Success is really hard to measure and I wouldn’t say it’s necessarily a ‘moment’. I think things can be successful but not always last, sustaining it is always the hardest part. We were kind of successful from the beginning but I think getting to 5 years and still growing so quickly and demand not slowing down felt great - our Rosie Huntington-Whiteley collab this year felt pretty amazing, she was a dream to partner with.

What trends would you like to bring back from the 80’s or 90’s?

Ooooshhh hard one - I love wearing my Baby G watch, I actually think they are super elegant and chic but in a nostalgic way, and perfect for the beach. In terms of swim styles, I really like the spaghetti straps, they aren’t very on trend currently, but I love a thin strap. I think triangle bikinis in very neutral chic colours are always a classic.

What business advice would you give to someone planning a comeback for their brand?

Tell the story well - heritage is so interesting in a time where there are just so many new brands popping up all the time. Also, absolutely try and incorporate the essence of the brand from before into an aesthetic that feels current but still recognizably nods to the past. I think it’s confusing when brands re-launch and look nothing like their origins.

This year, Hunza G opened its first pop-up store in London. Talk to us about what that meant to you.

It was very exciting – we’ve never had anything physical before and people loved coming in. Our RTW really flew off the shelves, which was interesting. Online, I think swim is what people know us as, but in-store people were keen to try the other categories from our brand. I was really proud of opening a store in such a great location in what is not the easiest climate; we had a wonderful store team and it just had great energy and momentum.

Could you tell us about any upcoming launches you’re working on or looking forward to?

I just got back from NYC where we flew out for our Helena Christensen collaboration - she was such an incredible person to work with: humble, funny, and just so beautiful in the flesh. Our shoot day was such a wild experience and I suppose that was another moment where I felt sort of like I was living in a dream world.

What goal would you wish to achieve in the next couple of years?

I just want to keep up the momentum, we have had such an incredible journey. My team are amazing, and I hope we keep growing, and that I continue to work with so many inspiring women. We also have some really interesting collaborations coming up!