Gianvito Rossi announces the opening of its first boutique in Kuwait.

Located within TheAvenues Mall - the largest shopping mall in Kuwait and one of the largestluxury retail destinations in the Middle East, the boutique marks a furtherimportant step in the brand's retail expansion strategyand follows the shop-in-shop in luxury department store Bloomingdale’sKuwait. The new opening also underlines Gianvito Rossi’s established presencein the Middle East, whose steady growth is confirmed by other prominent pointsof sales in Doha, Riyadh, and Dubai

Impeccably set in the major architectural structure,the new boutique mirrors Gianvito Rossi’s quintessential aesthetic codes. Thebrand’s ever-feminine universe welcomes customers into a sophisticated ambiencetinged with the corporate Cipria pink colour and finished with elegant touchesof gold. Leather armchairs and soft carpets outline distinct sitting areas,whereas metal shelves and onyx tables display the designer’s full range.

Launching with both Gianvito Rossi FW23 and SS24collections, the boutique at The Avenues Mall also shows a strong focus onJaipur and Rania, the brand’s most precious signature styles. While the Jaipurfamily of styles stands out for the emerald cut maxi gemstone, Rania is finelydistinguished by the silk organza upper embellished with dazzling crystals.Customers also have the chance to discover Gianvito Rossi’s creative vision andsavoir faire through more signature styles, such as the iconic Gianvito pump,the sharp pointed-toe Elle mule, the barely-there Metropolis and the modernPortofino sandal.