LOEWE is pleased to announce the appointment of Jack McCollough and Lazaro Hernandez as the House’s creative directors.
Jack McCollough and Lazaro Hernandez will have the entire creative responsibility of all LOEWE collections across womenswear, menswear, leather goods and accessories. Their appointment will take effect from 7th April 2025.
After first meeting at Parsons School of Design, Jack McCollough and Lazaro Hernandez founded the brand Proenza Schouler. Awarded as ‘Designers of the Year’ upon graduating, they quickly established themselves as leading industry talents, going on to win five CFDA ‘Designer of the Year’ and ‘Accessories of the Year’ awards amongst other notable accolades
Their work over the past two decades has played an important role in shaping modern fashion while cultivating an ongoing dialogue with contemporary culture. Their design practice, rooted in a rigorous exploration of craft filtered through an artistic sensibility, has evolved the industry’s landscape, and aligns with the values which underscore LOEWE’s 179-year heritage.
Pascale Lepoivre:
‘I am delighted to welcome Jack and Lazaro to LOEWE. Their vision and creativity are a perfect match for the codes of the house that we have built, and I am excited to see them shape its future.’
Jack McCollough and Lazaro Hernandez:
‘We are incredibly honoured to join LOEWE, a House whose values and mission align closely with our own. We look forward to working alongside its extraordinary teams and artisans, whose talent—under the exceptional creative direction of Jonathan Anderson—has shaped LOEWE into the cultural force it is today. We extend our sincere gratitude to Bernard Arnault, Delphine Arnault, Sidney Toledano, and to Pascale Lepoivre for entrusting us with this remarkable house’s next chapter.’
Sidney Toledano:
‘I have long admired Jack and Lazaro’s work at Proenza Schouler, their eclectic creativity and dedication to craft make them a natural choice to build the next chapter for LOEWE. I look forward to seeing them lead the evolution of the House.’
