This campaign was about celebrating a group of self-confident characters who express individuality as an attitude. We wanted to bring a sense of reality and relevance to the campaign by creating soulful and emotional portraiture beautifully captured by Mert & Marcus with a personal and strong cinematic lighting. The campaign films are fragments of improbable conversations between Donatella and each character—captured with wit and humor.

“I have always believed in celebrating the individual. We are unique, we are vulnerable, we are brave, we are kind, we are strong. Our differences are what brings us together, and what makes us fascinating to each other. This campaign captures that individuality as an attitude.”

Donatella Versace

The Versace Spring-Summer 2025 collection makes joy its driving force in a free profusion of energy fuelled by the savoir-faire at the heart of the House. An appetite for freedom creates  an instinctively individual look: thrown-on, mismatched and steeped in the joy of dressing. It is unapologetically positive and authentically very Versace.

Ready-to-wear includes day dresses and skirts in the House’s signature metal mesh material printed with floral patterns. Jackets, cardigans and shirts are worn in clashed prints and often intentionally mis-proportioned. Men’s printed silk shirts feature ornate baroque flourishes as an icon of Versace design.

Versace Tag and Kleio in different color and material finishes are the bags of the season. The new Kleio is available in tactile leather patchwork and with the season’s poppy motif in all-over beading. Versace Tag is available in candy-colored leather and with additional charm accessories.